Yes, he did! And you can be sure I did not swap names, that’s right: Obama’s campaign ran just like the kind of campaign Prof. Pat Utomi discussed with his team.

I had the rare priviledge of being close to the campaign Prof. Pat Utomi ran towards his April 2007 candidacy for the presidency of Nigeria and I wasn’t surprised when he told me sometime during Obama’s 21-month campaign that the ideas he saw in play were very close to what he advocated in Nigeria. I remember discussions around setting up RestoreNigeria.org, when he hinted that he wanted a grassroots campaign that allowed market women, students and every stakeholder to contribute their single-digit contributions so that government would truly be driven by these people (the true stakeholders) and not the moneybags who usually expect their own dividends of democracy after bankrolling campaigns.

He also insisted on creating a platform to allow all Nigerian citizens to contribute ideas towards the governance of Nigeria — as he presently advocates through the opposition website, www.shadownigeria.org. How could I also forget his choice of Web 2.0 tools during the campaign — he blogged at UtomiNotes.com, uploaded YouTube videos and he’s now on FaceBook! I remember a few people asking if he was truly the one running the FaceBook page himself, noting that Nigerian public officers are known to have secretaries who have deputies — who in turn have assistants (and those assistants often have Vice-Assistants). I also remember his request for some high-level animation to go along with his Public Declaration at the Musa Yar’adua centre in Abuja.

SMS was central to the Utomi campaign too. And you can probably remember that the words “change,” “values” and “issues” were not far from most of his speecehs! Okay. If he ran the kind of campaign Obama ran much after his own, how come he lost. Well, the answer is obvious: amongst many others that are too political for this page, many of us didn’t seal the deal. Think about the role that American youth played during Obama’s election and you’ll see a missing opportunity from our 2007 elections in Nigeria. How many of us were excited about the opportunity to vote for change following 8 years of a president who had become quite unpopular (let’s face it, they share similar near-exit ratings and I bet you know the two people I refer to here.)

Will we do something different in 2011? Will young professionals ensure that they are registered on time? Will students mobilise their friends towards active involvement in that election (and we know just how to do that, don’t we?) Unfortunately, Nigeria’s middle class has created a pseudo-government of their own by installing generators to replace a dysfunctional power utility company, bore holes to stand in for some agency we used to call “Water Corporation” when I was growing up, private guards (of all shades, sizes, uniforms and languages) to take care of what the “Men In Black” are paid to do, and self-created happiness (either through religion, extra hours with colleagues who’re also scared of the bridge during high-traffic hours at work or … you know) to make up for that joy that comes from a government’s fulfilment of its promises to her citizens. Thus, it is difficult for that same middle class to be bothered about elections, it’s only one of those things they’ve learnt to “endure.”

But not in 2011. The lessons of Obama’s choice as “leader of the free world” will be lost if we don’t wear the robes of citizen participation now — not when 2011 suddenly happens on us. We must start mobilising the majority that is right so that the minority that has held us bound can feel the pulse. This is already November 2008 and if you discount the holidays, 2009 is here. The budget debates and new year lull (and possibly some breaking news — as we usually have it but hopefully not with the price of PMS this time) will then make way for mid 2009 by which time the political parties will be preparing for the string of primaries and fundraising events that will lead to the full-blown campaign for April 2011. We should have new dates for some positions owing to tribunal rulings but April 2011 (or thereabout) will be time to decide who the next president will be.

We must not miss the opportunity to tell the world that Nigeria — just like the US — knows just when to surprise the world. We always do that with football, and we don’t lack the intelligence (or number) to achieve the same in the most important part of our socio-political existence. I know that we’ll have many Utomi-like (and if you prefer, Obama-like) campaigns towards 2011 but the difference this time should be our response to the call and deliberate choice to follow through with the message of change. We’re not lacking in technology gurus who can help mobilise 60% of Nigeria’s population (the youth) towards virtuous political involvement, and this should meet with political genius that can take advantage of that wave of change — and also deliver on its promise as, and when, due. Obama’s 21-month campaign and the 2007 candidacy of Pat Utomi are serious pointers to the possibilities that are ahead for Nigeria.

Regardless of where you are, get ready for the much-needed revolution. At home, on holiday, in diaspora, on extended stay, planning to return or officially back in Nigeria? Arise and obey the call. Arise, O compatriots. Nigeria’s call obey. To serve our Fatherland with love and strength and faith. The labour of our heroes past “should” never be in vain. To serve with heart and might, one nation bound in freedom. Peace. And unity! O God of creation, direct our noble cause. Guide our leaders right. Help our youth the truth to know: In love and honesty to grow, and living just and true. Great lofty heights attain, to build a nation where peace and justice shall reign! As for me, I pledge to Nigeria, my country: To be faithful, loyal and honest; to serve Nigeria with all my strength. To defend her unity, and uphold her honour and glory. So help me, God. The journey towards 2011 presents Nigeria with a once-in-a-lifetime opportunity to return to our place as (or fulfil the dream of becoming) the Giant of Africa.

My name is ‘Gbenga Sesan and I approve this message… but with no political ambition for now (maybe later).

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